Deep in the
heart of most of us beats a tiny imitation Donald Trump.We would
love to see our name in neon on the side of a hotel or office tower that we
own.
We would
love to command attention and respect for our business acumen, to raise enough
money to gild our world with gold, and to “dabble” in the business world even
as we retire. We tell ourselves it would be something we could just keep our
hand in enough to keep the revenue rolling in our direction.
The question
comes down at some point to how much of our own money are we willing to invest
in fulfilling our entrepreneurial dreams.
How do we
decide how much of our retirement savings are worth risking on a business? What
kind of return would be worthwhile?
There is an
old saying that just like gambling on horses or real estate, you should never
risk more money than you are prepared to lose.
But you can
be a lot more scientific about it than that.
In investment
terms, pretty much everything in life can be calculated on the basis of a
mathematical formula to determine a fair return on your investment.
Even if you
are taking some of your savings to invest in learning to play golf, and adding
to that by paying for club fees, you calculate to a certain extent whether the
lessons you receive are working for you and whether the enjoyment you get from
playing on the club’s greens and frequenting its facilities are returning
sufficient enjoyment to you to be worthy of the cost.
In more
philosophical terms, we go through life to some extent calculating returns on
relationships. If we have lovers or friends who bring us joy and fulfillment
and happy times, we are prepared to invest serious time and money in those
people because we have determined they are of value in our life.
Having
established that there is a return on investment (ROI) for even the most basic
exchanges in life, let us now look at the concept of whether we should invest
in a business as part of our retirement package.
If you are
looking at purchasing an existing business, besides an accurate value of any
real estate and stock included, one of the most important calculations to
determine is what would be a reasonable return on investment.
Only then
can you determine if it is worth investing your money, your talent and your
personal energy.
Only then
can you prepare a solid business plan and have a reasonable chance of being
considered for additional investment by any lending institution, individual, or
organization that might support your venture.
Simply put,
the ROI is the guiding light that should lead you into the business or cause
you to steer around it.
The “return”
in ROI means the actual profit you are going to put in your pocket when your
business year is completed. The return on investment means this figure, this
final profit, divided by the money you secure to put into the company. This
money includes the funds from your own savings or investments, and from any
other financial sources that you secure funds.
You need to
calculate your anticipated ROI at the start of your business, and then keep
your eye firmly fixed on it every quarter of a year as your business continues.
If the
business is already up and running, you need to go over the books and carry out
these simple steps before you put your own money into it. If you have already
invested your own money into it, you need to do it as well.
Start by
surveying your accounts ledger. Figure out precisely how much money you have at
the end of each quarter. Call this money you have on hand A for use in your ROI
mathematical formula.
Next tally
up the money you and other lenders put into the business to get it started or
to purchase it in the first place. Call this amount of money B.
Subtract B
from A and then divide by B. Then multiply that number by 100 so you can
describe your return on investment as a percentage.
How much of
your savings you are willing to invest will always come down to your risk
profile, but in practical terms, seriously calculate if what you are willing to
invest has the likely potential to be returned to you with reasonable interest.
If you can make no more from the business than you would buying bonds or making
different wise investments, even if your company is successful, you should
likely walk away from it now.
Also
consider, if you are using your retirement funds, how long it will take for the
money to return to you. If you want to leave work in two years, but it will be
at least three before the business will start to make any real profit, then
maybe this isn’t for you.
Keep in mind
under any circumstances that the longer your money is needed to shore up the
company without any money coming back to you, the higher the rate of return on
your money should be in the long run.
If you can
see that happening, you are better off to leave your money in more traditional
investments.
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